I'm a Strategy Director with deep specialism in Customer Experience strategy and innovation. I come armed with a broad range of skills, a can-do attitude and a maker mindset.

I can help make your brand sticky and stand out, tapping into my 15 years of experience working for some of the largest brands in the world with some of the best creative agencies in London.

My starting point is to always understand what’s the human problem you as a brand can – and should – be answering. Who exactly is your audience, what are their needs and how, when and where can you show up in a way that only your brand can?